■ ■ Typeplot > ■ ■ Phases

■ GP11 Conception (胎) 🌈 ■ ■ Space

Social Networking / Search

Awareness > Your Buyer: Becomes aware of pain, status quo loosens.

■ GP12 Gestation (养) ⏰ ■ ■ Space

Social Media / Duplicate

Awareness > Your Actions: Focus on problems and pain points. Use big-picture industry-focused content: Social Media, Advertising, Sponsorships, PR.

■ GP1 Birth (长生) 🎁 ■ ■ Time

Storefronts / Access

Interest > Your Buyer: Gets interested in finding a solution, begins to discover trends, products, brands.

■ GP2 Bath (沐浴) ♻️ ■ ■ Time

Content / Share

Interest > Your Actions: Focus on solutions, educate, help prospects evaluate buying criteria, white papers, ebooks, webinars, events, analyst reports, videos, reviews, checklists.

■ GP3 Youth (冠带) 👏 ■ ■ Time

PIM Apps / Ease of Use

Consideration > Your Buyer: Evaluate specific products and services, becomes willing to engage with sellers.

■ GP4 Arrival (临官) 🔦 ■ ■ Energy

Productivity Apps / Upgrade

Consideration > Your Actions: Show what it's like to work with you. Demos, data sheets, trials, pricing, case studies, references, vendor comparisons, implementation data.

■ GP5 Peak (帝旺) ☝️ ■ ■ Space

Media Players / Transfer

Purchase > Your Buyer: Commits to a specific solution, justifies reasons for purchase.

■ GP6 Aging (衰) ☸️ ■ ■ Space

Graphical Editors / Connect

Purchase > Your Actions: Validates their decision; make the contract process easy. Begin implementation, service phase. Live training, recorded webinars, user guides, kick-off events.

■ GP7 Sickness (病) 🌪 ■ ■ Matter

Media Editors / Capture

Post-Purchase > Your Buyer: Expects good product performance and great customer service, may become an advocate.

■ GP8 Death (死) 🕰 ■ ■ Energy

Engineering Tools / Organize

Post-Purchase > Your Actions: Continuous learning, customer communities, loyalty/advocacy programs, feedback loops, check in often, newsletters, emails, phone calls, make them feel cared for and safe.

■ GP9 Burial (墓) 🪦 ■ ■ Energy

Immersive / Security

Re-Purchase > Your Buyer: May become interested in expanding use of goods and services.

■ GP10 Extinction (绝) 🌀 ■ ■ Matter

Casual / Total

Re-Purchase > Your Actions: Stay in touch, look for opportunities to upgrade, expand product use, or add new products. Newsletters, emails, phone calls.